Store4eO is just one of the projects we have developed for Deimos.
In this sense, the great challenge was to develop a proposal for a new website that would better communicate and sell geoservices. We had to develop a proposal in which the end user would not be frustrated to browse or reach the product. Another challenge was also to keep the map on the product pages next to the information for each product, both on desktop and mobile.
Our strategy
After a lot of research, international benchmarketing, market studies and tests we started to think about how to improve the entire UX of the project without dropping most of the backend work that had already been done.
Several wireframes have been developed to close a structure. At this stage, we had to study many important details, for instance: how the filters could be developed, how to keep the map in parallel with the information of each product, how to present a support page with several options of themes, how to present the list of products sold and purchased, how to develop a shopping cart page for geoservices and, mainly, how to divide the two main types of users on this website (the user who sells his services and the user who buys services).
Then, after the entire structure was closed, we moved on to the UI phase of the project, where we defined the design and communication strategy of this website. All the development of this phase was done respecting the already existing Store4EO brand.
the Result
Many meetings and adjustments were made regarding the technical level of the products and the pages until we reached the final result.
At this moment, the proposal for E-commerce Store4EO is developed to be responsive and easy to use. In Store4EO any user can browse the page and understand how to buy geoservices and how to sell their services. Significant improvements were made in several aspects of the project, namely: a clearer login that retains more users, using Facebook and Google to end this action; a clearer search bar where the user can more easily understand how and what can be searched; more accessible search filters; creation of alerts for searches that have been done; a clearer and more accessible profile page where all the information is divided through a submenu that helps to avoid large scrolls on the page; and finally, an immediate understanding of what kind of user I am when entering the homepage. In addition, it is also possible for the user to access the project on any digital device, something that was not possible before.
